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About Us

Hello, my name is Tyler Knoll andI'm currently an undergrad student at the University of Colorado Boulder and founder of In March of 2020 I had the idea to create a website selling trendy phone cases. After months of hard work creating designs and building a website it was time to launch! For months business was non-existent, selling cases at a discount to only friends and family. InNovember of 2020 I posted a video on Tiktok just like I had many times before. In less than a week this particular video gained over 1 million likes, 3.5 million views and sent over 150 thousand people to Just like that the Sadfairy brand had a customer base of over 1400 people! 

Its hard to believe considering the fact that In thebeginning I started out handmaking cases by buying clear cases at Walmart and jamming paper that I had printeddesigns on from a printer at school. I realized that this would be no way to sell and produce cases at scale so I looked into finding a supplier that could produce cases with my designs on them. After going through multiple suppliers I found one that worked for me. My friends and family loved the cases because they were so unique and high quality. Today I am as passionate and devoted as ever to creating trailblazing designs that allow people to express their unique style!

I'm a huge believer in showing off your own unique style. aims to connect people and create a community around self expression, originality, creativity and confidence.

I ensure all our products are affordable and of the highest quality. I hope you consider joining our growing family!